Windows are an essential part of any structure, and window installation is an industry that's always in demand. According to the Home Improvement Research Institute, through 2023, the window market is forecast to reach $7.2 billion in the consumer market alone. If you own a window installation company, you might be wondering about a few ways the overall industry is growing and how your company can experience similar success. Let's take a closer look.

1. In-House Financing

A complete window upgrade project can be expensive. This can be a limiting factor for homeowners who don't have the cash on hand to pay for the installation. As more window installation companies begin to offer financing to their clients, the number of people opting to replace their windows grows. Providing customers with a way to pay for their new windows and installation will help keep the overall window market growing.

As this becomes an option provided by more companies, those that don't have some type of financing option available for their customers will begin to fall behind. Home maintenance expenses can add up very quickly, and there are projects that are outside of many people's cash budgets. By providing fair finance options, window installation businesses will experience an uptick in business. Offering a payment plan can help increase a company's customer base and help them not only increase the overall market share of the installation industry but give their businesses a boost in revenue as well.

2. Improved Products

As the window industry continues to improve its products and offer new innovations to consumers, the overall cost of installing windows decreases. When a homeowner is considering a window upgrade, they know that the price of the product and the installation isn't the final answer. There are a lot of other factors that help to make the investment a lot easier to stomach.

Today's windows are longer lasting, they help keep utility costs in line, and they can also provide protection from UV rays. When all of these cost savings are measured against keeping older, less-efficient windows, the initial investment doesn't feel as substantial. The cost savings that are realized over time help to defray the up-front cost of the replacement. These factors will keep the window industry growing as current windows begin to age out. As long as the industry continues to innovate its products, consumers will continue to upgrade the windows in their homes and businesses. This cycle will continue to repeat itself over and over as more windows age year after year.

3. Expanded Reach Through Social Media

Another way that the window installation market will grow is through social media outreach. A large part of expanding any industry market is education. Through social media, industries are able to get the word out about the features and benefits of their products and services. The same is true for windows.

As more consumers learn how a window upgrade can benefit them, they're more likely to update their own. As an industry, window installation companies are educating the public on the benefits of their products and how they can improve the lives of their clients in a substantial way. Social media is the perfect way to reach more consumers, and as the industry continues to use these platforms to promote the ways that new windows can improve the efficiency of both residential and commercial structures, the more the market for new windows will grow.

4. More Home Renovations

With today's housing market realities, more people are opting to stay in their homes rather than move to something newer or larger. This means that a lot more renovations are happening. The same is true of commercial buildings. All of these improvements to existing homes and commercial buildings will cause the window replacement industry to grow. One of the most effective ways to give a structure's value a boost is to replace the windows.

New windows give a boost to both the home value and its curb appeal. This means that when a resident opts to stay in their current home and renovate rather than move, there's a whole new market available. When a homeowner is considering listing their house for sale, upgrading the windows is often one of the projects undertaken prior to listing the house. New windows also help a home operate in a more energy-efficient and cost-effective way.

5. Ongoing Construction

Another area that provides a lot of growth in the window installation industry is ongoing construction. Obviously, any new building, whether residential or commercial, will require new windows. The construction industry is a natural feeder to the window industry. When the construction industry is booming, so too is the window industry. As time has shown many times, the construction industry is cyclical. Even with the boom and bust cycles that the construction industry is known for, there's still a lot of market share generated through new construction projects.

As long as new homes and offices and other commercial buildings are being built, the window installation industry will continue to benefit. While there might not be sustained growth each and every year, the construction industry will continue to act as a feeder to the window industry. Following current housing market trends is an effective way for members of the window industry to gauge demand and plan production levels accordingly.

6. Increased Usage of Case Studies

More window companies are incorporating case studies into their marketing efforts. This allows them to present the many features and benefits that new windows provide in a clear and concise way. This is a fairly new approach that more companies are utilizing. Presenting the case for new windows is not difficult and when it's done in a straightforward way, the product nearly sells itself.

As the marketing efforts of the window industry as a whole continue to evolve, more windows will be sold. Many property owners aren't aware of just how much of an impact their windows have on their building's performance and longevity. With new windows, there's a much lower risk of water damage, casement deterioration, and drafts. When it becomes clear that upgraded windows make a structure perform better, more people become interested in enjoying those benefits.

7. Better Branding

Another benefit of more attention being paid to marketing by the window installation industry, is that window companies are developing better branding. These efforts are creating more interest in windows in general and in specific window brands. Better branding by one company lifts the entire industry. When it comes down to the industry's performance, it only takes increased sales by one or two brands to increase the market share of the entire industry.

Strong branding drives more attention to windows and why now's a good time to replace them. Brand profiles build on the benefits that today's windows provide and inform and educate consumers across a variety of platforms. There's something to be said about the many ways that good marketing can transform an industry. If you're in the window installation business, there's a lot to look forward to when it comes to market growth and the future of the industry.

If you need new windows, Eicher's Pro Vinyl is the company to call. We provide professional service, in-house estimates, financing, multiple warranties, and quality of work guarantees. Contact us today to learn more about our services and schedule an appointment to get an estimate for your project. We look forward to working with you!